Tabata Amaral’s web series is surpassing expectations with the latest episodes. “The series is doing a great job in building Tabata’s story and we are comfortable with these numbers,” Simões replied.
The team is expecting higher engagement in the upcoming episodes, which will focus more on politics. Another bet is that when all ten episodes are released, people will be interested in watching the complete series instead of isolated videos.
Now the episodes discuss more about politics and we are expecting more views. Our web series has short episodes compared to what is expected from a series, but long compared to what most people are used to finding on the internet. This is one of the reasons why some episodes are more watched than others. We are investing in marketing for the series and hope that the number of views will increase soon.
Pedro Simões, Tabata Amaral’s marketer
In total, there will be nine episodes and a special one. “We are also using cuts on Instagram, TikTok, and considering the series for the TV campaign. The feedback we receive is not only from YouTube,” explains the marketer.
In a month, the engagement on Tabata’s social media platforms has remained steady. Since mid-July, she has gained 1.5 million followers on Instagram and 463.3 thousand on Twitter. Tabata keeps growing on TikTok: she gained around 20 thousand followers and 1 million likes in a month.
Tough competition for followers on social media
Compared to other candidates, Tabata’s growth is slower than Nunes, Marçal, and Datena. Between July 25th and August 16th, she gained 39.9 thousand followers on Instagram.
